About Naomi Babut

European Healthcare Strategist | MBA Multilingual Pharmaceutical Consultant

WHY I FOUNDED NCB CONSULTING?

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I founded NCB Consulting because I watched talented commercial teams struggle with overlapping market research studies that generated data without strategic clarity. Companies commission expensive research to check boxes, not to drive commercial decisions.

After 7+ years across Big Pharma, biotech, and medical devices and having lived and worked in Germany, France, the US, and Canada. I recognized what separates successful launches from mediocre ones. It is not more market research. It is the right commercial insights and market intelligence at the right time, delivered by someone who understands how pharmaceutical organizations actually make decisions.

NCB Consulting exists to deliver strategic market insights and commercial intelligence that drive launch success, not traditional market research that sits in archives.

WHAT I BRING TO YOUR LAUNCH

  • 4 years: Market Research & Business Analytics Manager managing commercial strategy for major product launches across immunology, diabetes, and hemato-oncology.

    Direct experience with brand team leadership, cross-functional collaboration (medical, marketing, sales, field), commercial planning, and competitive analysis.

  • Wheatoleo (ARD and Vivescia group) . Marketing strategy, market research, competitive intelligence for surfactants for the skincare industry across European markets.

  • Direct Medica (for Abbott Diabetes) — Sales and administrative assistant for Abbott diabetes products on French market. Commercial experience with diabetes management devices.

  • Rare diseases, dermatology, cardiology through various pharmaceutical partnerships and consulting projects.

Cross-Cultural Background

French-raised. Lived and worked in: Germany (current, Berlin-based), France, United States, Canada.

This cross-cultural experience provides deep understanding of how commercial teams operate in different markets, how HCPs make prescribing decisions across healthcare systems, and how patients navigate care, not from consulting them, but from living these realities.

Educational Credentials

  • Executive MBA with Honors — IAE Lille University School of Management

  • Master in International Management with High Honors — IAE Caen

  • Master’s Thesis: International Expansion Strategies of German SME Pharmaceutical Companies

  • Master’s Thesis: Digitalization of the Skincare Industry

Languages

  • Fluent:
    🇫🇷 French
    🇩🇪 German
    🇬🇧 English

  • Learning:
    🇮🇹 Italian (A2)
    🇪🇸 Spanish (A2)

WHY CHOOSE NCB CONSULTING?

Boutique Healthcare Strategy Consultancy

Not volume-based consulting. Focused strategic partnerships with clear commercial objectives.

Intersection of Cultural Intelligence and Commercial Expertise

Strategy grounded in how European commercial teams and healthcare systems actually operate.

4 Years In-House at Sanofi DACH

I have launched products, led brand teams, developed commercial strategies. I know what works.

40% Faster Delivery

6-12 weeks versus 16-24 weeks at traditional agencies. Senior-led means no junior consultants, no revision rounds.

Proprietary Cultural Patient Journey Methodology

DEI-integrated framework identifying underserved segments that generic archetypes miss.

GDPR-Compliant by Design

Data minimization and privacy-by-design embedded from start.

Let's Talk About Your European Launch Strategy

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